Artist lead generation for producers

More artists in your DMs. More beats sold.

Openline runs artist outreach infrastructure daily. We build the acquisition system for your catalog — beats, mixes, masters, and production: targeted Instagram outreach, a private Discord, and beat-challenge funnels that put qualified artists in front of you. You make the music and close the sale. We run the pipeline.

Done-for-you outreach You keep the relationships Built for beats, mixes & masters
Producer pipeline / week 04

HOUSE × RAP CATALOG Target: artists ready to record. Offer: beats, custom work, sessions.

Pipeline live
Contacted1,240
Replied186
Qualified48
Calls booked12
ArtistSourceStageNext action
Rapper · UK drillInstagramRepliedSend beat pack
Singer · houseChallengeQualifiedBook call
Songwriter · popDiscordBookedHandoff to producer
Rapper · trapInstagramNewFollow up
DJ · bassChallengeClosedCustom beat
Visible to producer · updated 11:42 Openline pipeline ↗

Illustrative pipeline view

Built for producers selling Beat leasesCustom beatsExclusivesMixingMasteringSessionsProduction
The opportunity

A post gets attention.
A pipeline gets artists.

The artists you want are active, recording, and ready to invest. The work is finding them, starting the conversation, and keeping it moving toward a real project.

01 /

Attention fades.

A beat in a feed waits for the algorithm. A pipeline keeps the right artists moving toward you.

02 /

Interest needs qualifying.

A comment can become a client once someone qualifies the interest. We find out what they need, what they can spend, and when they want to record.

03 /

DMs need a system.

Outreach, community, follow-up, and handoff run together without taking over your studio time.

The system

The system behind
the conversations.

We build and operate the pipeline. The infrastructure stays ours; the conversations and the artist relationships are yours.

01

Attract

Targeted outreach to artists who fit your sound and are active right now.

02

Capture

A private Discord and a beat challenge turn attention into an owned audience.

03

Engage

Real conversations, thoughtful follow-up, and a clear next step.

04

Qualify

We find out what they need, what they can spend, and when they want to record.

05

Handoff

The serious artists land in your inbox or on your calendar, ready to talk.

Attract → Capture → Engage → Qualify → Handoff You keep the artist relationship
What you get

One operator.
One pipeline.

We set up the assets, run the outreach, keep the community active, and hand you the artists who are actually ready to move.

01 /

Artist outreach

We identify artists who fit your catalog, open the conversation, and follow up. Targeted, human-reviewed outreach that starts real conversations.

Instagram DMsSoundCloudInbox managementFollow-up
02 /

Discord community

A private home for your artists: roles, announcements, beat drops, feedback, and a reason to stay close to your brand.

SetupModerationEvents
03 /

Beat challenge

A legitimate challenge that gives artists a reason to enter, join the community, and get in front of your catalog.

Lead magnetSubmissionsFollow-up
04 /

Qualification & handoff

We filter for intent, budget, and timing. You get the serious artists, with context and a clear next step.

Pre-qualifiedBooked callsLead notes
The math

When your offer is strong,
the pipeline can pay for itself.

This is a revenue channel. The goal is paying conversations, and the numbers below show how a few booked projects can cover the monthly fee. They are illustrative — your prices and close rate will vary.

Illustrative monthly revenueExample
4 custom beats × $300$1,200
1 exclusive × $1,000$1,000
2 sessions × $250$500
Revenue from the channel$2,700

One or two good clients can cover the monthly fee. You still have to close and deliver.

Who it's for

Producers who already
have something to sell.

This works when there is a real offer behind the pipeline: beats, mixes, masters, custom production, sessions, or a label roster.

BeatmakersSelling leases, exclusives, or custom beats
ProducersBooking sessions and full production
Mixers / engineersSelling mixes, masters, and repeat sessions
Small labelsSourcing artists for releases

Best fit

↗ Producers with a catalog and a clear paid offer.

↗ People ready to reply, close, and deliver great work.

↗ Producers who want a repeatable pipeline they can build on.

How it works

Set up once.
Operate every week.

We audit, build, launch, and operate. Most pipelines are live inside two weeks.

01 /

Pipeline audit

We look at what you sell, your prices, your catalog, and the artists you want.

02 /

Build the funnel

Discord, outreach scripts, challenge structure, tracking, and handoff rules.

03 /

Launch outreach

We start conversations, run the challenge, and keep the community active.

04 /

Qualify & hand off

Serious artists go to you with context. You close; we keep the pipeline moving.

One way to work together

One system.
One price.

One clear scope: we build the pipeline, then operate the outreach. You make the music and close the sale.

Done-for-you · managed Limited capacity

Producer Pipeline

We build it, run the outreach, manage the inbox, qualify artists, and hand you the serious ones.

$1,500 setup
+ $499 / month
  • Full pipeline build
  • Artist outreach + Instagram DMs
  • Discord + beat challenge
  • Qualification + booking handoff
  • Weekly pipeline reporting
Apply for onboarding ↗

We report activity and pipeline transparently. Capacity is limited because we operate the outreach ourselves.

Want a smaller first step?

$199 Artist DM Test

We put a targeted batch of artists in your DMs over seven days. A focused first run with real conversations and a lighter scope.

30 targeted artists 7-day run 3–5 reply goal Credited to setup

Why $199?

Real outreach uses our infrastructure, proxies, and human review. The $199 keeps the test serious and comes off the full setup if you upgrade.

Start the $199 test ↗

Activity-based. One test per producer. $199 credited toward setup.

Producer onboarding

One system.
Built for your catalog.

We keep a limited number of active builds so the outreach stays hands-on. Apply below and we will confirm the fit, the scope, and the build window before anything starts.

$1,500 setup
+ $499/month · limited capacity
  • Pipeline audit before we build
  • Setup in 7–14 days
  • Weekly reporting after launch
  • Clear activity reporting

We keep a limited number of concurrent builds. Implementation starts after the fit call.

Application only. No commitment until we both agree the fit is right.

Questions

Straight answers.

What do you guarantee?

We guarantee the build, outreach activity, and transparent reporting. Sales depend on your offer, catalog, and how you close.

Do you use my Instagram?

We run outreach from dedicated infrastructure and hand you the conversations. If inbox management is added, access and limits are agreed first.

What do I actually receive?

Qualified artist conversations, lead notes, and a clear handoff. We run the outreach and hand you the artist with context and a next step.

What do you need from me?

A real offer — beats, mixes, masters, production, or sessions — clear pricing, the ability to deliver paid work, and enough time to show up for the conversations we send you.